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While high handset prices and longer upgrade cycles are depressing new device sales, Slevin says mobile accessories won’t be hit to the same degree because people still need to protect the phones they have. Slevin acknowledges that there will be challenges in meeting the billion target, not least because of a slowdown in smartphone sales of around three per cent worldwide, according to CCS Insight.
In total, the company’s products are in more than 5,000 UK stores. Zagg accessories are sold in Carphone Warehouse outlets and all operator stores supported by Zagg’s distribution partners – Exertis, Kondor, Brightstar and Strax. We have many who buy from one or two categories, but not all four.” “We’re going to try to get all retail partners to buy all four of our product categories. We will take Gear4 to the Middle East, Africa and Asia, where we can compete for market share. With our distribution network and existing footprint of customers, we will be able to expand and fuel growth. Slevin adds: “Gear4 opened a whole new category for us with cases. In the UK we’re number one, but France, Germany and the Nordics are also markets we are actively targeting where we want to see the brand in that number-one space, or as a strong number two.” “We want to take significant shares in other markets. “The overall goal is to be one of the two leading players in the smartphone case market in all the countries where we offer these products,” he says.
Zagg plans to sell Gear4 cases to drive its ambitious sales goal, with Slevin saying the company is in a prime position now that it has strong offerings in screen protection, power, audio and cases. In September 2018, Gear4 commanded 23 per cent of the UK’s smartphone case market according to GfK, putting it in first place.
Zagg is aiming to dominate in more countries in the smartphone case segment, a product range on which it directed little focus until it spent $40 million buying Gear4 from mobile accessories company Strax in November. Last year, it more than doubled its 2014 performance by making $538.2 million (including $15 million from the UK and Ireland), with a gross profit of $185.9 million. In the last three years, Zagg has grown its revenues by around 30 per cent organically and through acquisitions, and is halfway to its billion-dollar goal. Before Zagg, he was also at IT giant Dell for six years and at Samsung as a business manager. Slevin was in charge of Zagg in Africa, the Middle East, Israel, Greece and Turkey before being promoted to his current position in February 2017. He has been with the firm for three years and says it has set out a four-year plan to reach its goal of becoming a billion-dollar giant. Zagg International’s general manager is Gavin Slevin (main picture), who is based in Shannon, Ireland. BodyGuardz claimed to be Zagg’s biggest competitor in the mobile protection market.
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In March 2015, the company introduced the industry’s first foldable pocket keyboard for smartphones, and it now offers a full line of mobile accessories from screen protection to power.Ĭhipping left Zagg a few years after setting it up, joining screen-protection BodyGuardz when his non-compete clause expired in 2012.
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In 2010, Zagg branched out from its screen-protection range by adding Bluetooth tablet keyboards, tablet stands and special function keys. InvisibleShield soon became the biggest- selling screen-protection product in the UK, where it had a market share of 57 per cent between January and March 2018, according to GfK. He found the answer in the form of a durable film originally made to protect military helicopter blades from high-speed damage.Ī lightbulb moment later and the first InvisibleShield design was made: Zagg was born.Ī few months into business, the fortunes of the fledgling firm improved massively after the launch of a diminutive music player you might just have heard of – the iPod Nano – for which Chipping designed a new iteration of his product (see box at bottom of the article).
ZAGG LIQUID DEFENSE COST HOW TO
In 2005, he was noodling around in his garage after receiving a watch as a gift, thinking about how to protect it from chips, nicks and scratches. The Zagg story started with a man called Phillip Chipping. One of the biggest new players in this sector is Utah-based US company Zagg, which started operations in 2005 and now has aspirations to be worth a billion dollars. Growing demand for accessories is being fuelled by factors including growth in smartphone adoption and rising disposable income in developing countries such as China, India and Brazil. The mobile phone accessories space is one full of riches, with the sector expected to reach $107.3 billion by 2022, according to Allied Market Research. Zagg International general manager Gavin Slevin says the firm is on a four-year mission to reach $1bn